Sendoso is a leading technology platform that enables businesses to send meaningful and relevant physical gifts and experiences. By connecting your e-commerce and marketing automation platforms with Sendoso, you can improve customer relationships and ultimately drive more revenue. This article aims to highlight how Sendoso customers are using the platform to enhance their customer experience.
From automating GIFs to ordering custom branded merchandise, the possibilities are endless. Companies across different industries have utilized Sendoso’s wide range of features to engage their customers more personally. Here are some of the most popular use cases for Sendoso:
1) Automated gifting campaigns – creating automated campaigns targeting specific customer segments based on user data from CRM systems or e-commerce platforms. This cuts down on manual processes like manual order entry or segmenting customer data. It also allows customers to personalize messages when they send gifts to ensure they’re always giving something special.
2) Sending Event Invites – many companies leverage Sendoso’s event invites product, which helps them create customized invitations that are sent out automatically via email or direct mail campaigns. This ensures that their target audience gets invited promptly and reduces operational costs associated with manual sending processes.
3) Lowering Cart Abandonment Rates – many online retailers use the platform to lower online cart abandonment rates by offering an incentive in return for completing an order through automation systems such as an automated event invite or gift certificate code generated after purchase checkout completion criteria have been met by the customer on the company’s website. Using Sendoso to deliver this incentive can reduce manual labor associated with sending incentives manually and help increase revenue generated from additional purchases prompted by these offers.
4) Custom Branded Merchandise – gifted merchandise is often used when planning large events such as industry conferences. Trade shows where custom branded merchandise is sent out pre-event or during the event itself to drive brand loyalty and awareness among attendees while they’re at the event venue itself, or even longer term if they take the items home with them as a keepsake reminding them of your product/brand after they leave your booth/venue location at which time some may become repeat purchasers of your company’s offerings in due course down the line after being introduced initially during their event experience with your custom branded merchandise items distributed in advance prior/during said events. By leveraging Sendoso’s customizable presence at whatever marketing/promotional events you plan, you can build stronger connections with your target audience leading up to those events, helping improve lead generation, conversion rates, brand loyalty, etc.
Sendoso Closes $100M Funding Round
Sendoso recently closed a $100M funding round, and is making waves in the industry due to its innovative platform.
Sendoso provides a platform and API that allows companies to create, manage and measure gifting campaigns, to help them build and enhance relationships.
Let’s look at how Sendoso’s customers use and benefit from the platform.
What is Sendoso?
Sendoso is an experiential engagement platform built to help companies grow through data-driven personalized direct mail, swag and digital gifts. With Sendoso, businesses can nurture relationships by sending creative experiences throughout the customer journey. Their plug-and-play platform enables companies to easily source and manage experiences, measure performance, and streamline fulfillment of direct mail assets such as coupons, kits, postcards, letters, books and more.
The user-friendly yet powerful platform allows companies to increase sales opportunities by automatically tracking response rates for direct mail assets sent in a targeted way. It also provides insights into customer preferences so brands can tailor future communications to individuals’ interests and activities. Sending thoughtful packages gives customers a sense of appreciation for being part of the company’s story – it’s more than just corporate gifting or DRIP emails! Customers’ receiving packages that add value to their lives builds deeper connections with their brand. In addition, with mailing addresses on file you can save time and build stronger relationships with prospects through personalized campaigns tailored to individual buyers or business characteristics.
Beyond increasing sales opportunities, Sendoso integrates with other top CRM systems such as Salesforce and Hubspot allowing users to view customer data in one unified dashboard. This includes transaction histories across purchase orders sourced in your marketing catalogs all viewable in one place! For example, integrated with Salesforce CRM’s Salesforce Marketing Cloud or Pardot platforms they can utilize triggered automated email messages based on specific activities or behaviors taken within the platform itself taking the level of personalization even further in an omnichannel approach. With extensive analytics capabilities, this puts data-driven insights at your disposal, providing a great start for improving your marketing initiatives driving ROI further up!
What are the features of Sendoso?
Sendoso is a platform that simplifies sending gifts and announcements to customers, employees, and partners. It provides an easy-to-use interface to search for exact items, manage addresses, and track order history activities. Here we will offer an overview of the features Sendoso has to offer.
Sendoso’s Platform allows customers to send physical items (e.g., gift boxes, cards) and digital assets (e.g., emails, Slack messages). In addition, customers can easily customize the look and feel of a product by selecting from a range of available options including sizes, fonts, colors, images, messages, and add personal notes or logos. Sendoso’s Platform also enables customers to preview items before submitting orders for processing by adjusting images and text on the fly.
For added control over corporate spending on gifts and promotional items such as t-shirts or hats purchased through the Platform, Sendoso provides robust budgeting controls with real-time visibility into spending. With approval workflow included within the messages sent through Sendoso’s Platform customers can ensure budget compliance with internal policies while ensuring their message was sent quickly and accurately according to corporate guidelines are followed to maintain brand integrity at all times.
To help ensure accurate delivery of items purchased through Sendoso’s platform continuous tracking is provided via email or SMS notifications so users know exactly when packages have been shipped or when they have arrived at their destination safely and securely every time. In addition comprehensive address books are available within Sendoso’s platform allowing users to easily manage contact information across multiple departments allowing their company’s most important stakeholders up to date industry knowledge quickly.
How Customers are Leveraging Sendoso
Sendoso recently closed a $100M funding round, demonstrating the widespread adoption of the platform and its capabilities among customers. As a result, companies are leveraging Sendoso to create meaningful connections with their audiences and impact their business.
Let’s explore some of the ways customers are utilizing Sendoso’s platform.
Personalized Gifts
Sendoso has enabled customers to recognize their most valued customers, prospects and employees with personalized gifts, delivered to their home or office. Sendoso is the perfect solution for sending gifts in scale, allowing businesses to maximize the ROI of their gifting programs by spending more efficiently and creating more meaningful connections.
Customers have successfully utilized Sendoso to send thoughtful, personalized gifts and deliver experiences that generate strong customer loyalty. From branded merchandise to special treats or carefully curated box sets specific to an individual’s interests, you can guarantee your gift will have a lasting impact. You can also track the delivery of your gifts so you know exactly when it arrives.
To ensure each package stands out and truly reflects the sentiment you want, customers can add handwritten notes, insert custom cards, or enclose printed flyers in gift shipments. This ensures that each recipient receives a memorable gift for your business. From small luxuries such as fine chocolates and jewelry boxes, to larger ticket items like wine collections and luggage sets — Sendoso enables customers to pick appropriate gifts no matter the occasion or budget constraints.
Automated Gift Delivery
Sendoso is making it easier than ever for businesses to manage their gifting program and ensure the perfect present arrives on-time. With the automation features in Sendoso, businesses can send thoughtful, on-brand gifts quickly and efficiently to customers.
Sendoso’s automated gift delivery features allow users to send physical and virtual gifts in bulk or as individual presents. Automated delivery enables users to set up rules for which contacts will receive what type of gifts, create pre-drafted customized messages, and even schedule deliveries in advance. Furthermore, with an integration with Salesforce and NetSuite, companies can sync contacts directly from their accounts into Sendoso and automate their gifting program more precisely.
With Sendoso’s automated gifting feature, businesses don’t have to worry about tedious research or time spent manually delivering the perfect gift — it all happens within one easy-to-use platform. Automation increases efficiency and strengthens customer connections by providing timely experiences that reflect each company’s unique brand values.
Automated Event Invites
Sendoso customers are leveraging the platform to automate event invites and make thoughtful connections with their customers. By digitizing the sending out invitations, customers can increase efficiency and personalization when engaging with customers in deeper, more meaningful ways. With Sendoso, businesses can send out bespoke cards and care packages that stand out among the endless emails in any customer’s inbox.
Using Sendoso allows businesses to simplify the process of creating a memorable event experience. Automated reminders can be triggered before an event, sent via text or email. Alternatively, they can create various levels of engagement by sending different materials including brochures, samples or giveaways that remind recipients about an event while also allowing them a more tangible way to engage with its brand.
The ability for customers to measure their success is crucial in ensuring events run smoothly and that promotional efforts yield tangible results. Using Sendoso’s real-time analytics feature, customers can capture important data such as how many cards were sent and received, which allows them to determine how effective their effort has been for future events.
By leveraging the features offered by Sendoso’s platform, business owners have been able to automate their events related processes while also transitioning from generic presents into thoughtful connections with their customers through automated Sendoso challenges or sweepstakes.
Recent Sendoso Milestones
Sendoso recently closed a $100M funding round that will pave the way for further growth in the platform. Customers worldwide are now leveraging the power of Sendoso to increase sales, engage customers better, and provide more personalised experiences.
Let’s look at how some of these customers use Sendoso.
Sendoso Closes $100M Funding Round
Sendoso, a leading Sending Platform and Intelligent Trade Platform, announced that it has closed a $100 million funding round. The round was led by Insight Partners, with participation from B Capital Group and existing investors Costanoa Ventures and SoftTech VC. The company is now valued at over $2 billion.
Since its inception in 2018, Sendoso has been focused on simplifying gifting and shipping and has developed innovative software tools to help bring companies closer to their customers. Since then, the company has grown rapidly and is now used by some of the most recognizable brands in the world such as Microsoft, Oracle, Kellogg’s, Hulu, Dell Technologies and more.
By leveraging proprietary data science algorithms and machine learning technology with its powerful shipping integrations across global carriers including FedEx (NYSE: FDX) , USPS (NYSE: USPS), UPS (NYSE: UPS), DHL America (NASDAQ: DBH) , Sendoso’s custom-built platforms are helping companies reach their customers cost-effectively.
Sendoso also recently launched Sendoso Elements – an all-in-one platform that helps teams manage outgoing mail merges at scale and assists in planning big virtual events such as Live Experiences for conferences or holiday offers for clients unable to attend physically. Additionally, since April 2021 Sendoso’s shipment volume continues to increase 300 percent year over year due to the surge of pandemic driven digital transformation needs for businesses worldwide sending promotional gifts concerning sales and marketing initiatives directly to prospects’ homes or offices.
Sendoso will use the proceeds from this investment to strengthen its global organizational infrastructure with expanded sales & marketing teams across North America & Europe; enhance development & customer success capabilities; accelerate product innovation; expand geographically through new offices throughout more markets; as well as explore strategic partnerships across industry verticals such growing global healthcare capabilities amongst many other use cases.
Sendoso Acquires Unboxed
To further enable business growth opportunities, Sendoso announced that it has acquired Unboxed, an innovative brand-on-demand experience platform for marketing and sales engagement. This acquisition is a significant milestone for Sendoso, as it will empower them to expand the functionality of their platform by leveraging the capabilities gained from Unboxed.
Unboxed enables customers to create and send experiential gifting programs that are tailored to their customer’s interests and needs. This enables sales teams to tailor their outreach strategies better by leveraging Unboxed’s capabilities. With this acquisition, Sendoso is positioned to provide customers with even more access to personalized experiences during sales and marketing engagements with its proprietary technology.
Sendoso’s core product offering is an omnichannel direct-to-person communication platform that facilitates outbound emails, direct mail campaigns, eGifts (or virtual gifts), custom boxes (also known as surprise boxes or mystery boxes), thoughtful direct mailers (including handwritten notes) and more—all shipped directly from personalized inventory within its warehouse network in North America and Europe. The addition of Unboxed further expands Sendoso’s ability to personalize customer experiences using physical touchpoints, such as digital prints on physical apparel or lifestyle products, customized gifts combinations or accessories options tailored around customer budgets—all in one place while keeping a very simple user interface (UI).
By combining the two platforms into one offering, marketers obtain an end-to-end solution through which they can source content creation tools for branding; easy ordering processes; secure shipping capabilities; automated inventory management; analytics dashboards; customized gift program implementations through custom box curation and recurrences; secure payment processes made easily accessible for all team members; automated onboarding processes with set roles & permissions based on teams profiles & credentials; integrated compliance reactions via online surveys or draw systems adapted as per local regulation requirements—all within a single holistic platform available around the globe 🌎 📦 📬 💌.
Conclusion
The Sendoso platform is helping customers bridge the gap between digital and physical marketing channels. It offers an easy-to-use platform for businesses to quickly create and deliver high-quality personalized physical items without hiring staff or managing inventory. It simplifies the whole process while saving time, money, and hassle.
From corporate branded gifts to event swag, e-commerce boxes to wedding parties, Sendoso has become a popular choice for customers looking for cost savings and efficiency in physical marketing channels. The results are tangible ROI improvements in customer engagement, brand awareness, and overall customer experience.
Sendoso’s platform also offers analytics to measure return on engagement from physical campaigns to optimize future efforts. Companies now have an easy way to add promotional products into their existing digital strategies, further strengthening the validity of digital strategies today. Customers benefit from a reliable diversified approach towards their marketing efforts and enhanced customer relationships through unique gestures that weren’t possible before Sendoso came around.