PrimaryBid, an online investment platform, is pleased to announce it has completed its Series C investment round. This substantial funding will accelerate the company’s marketing efforts and expand its user base.
The primary investors in this new round are New York Life Insurance Company, BlackRock, and Insight Partners. PrimaryBid’s innovative platform has already welcomed over one million users and continues to be the go-to platform for investors seeking to access European private markets.
Press release: PrimaryBid announces Series C investment round
PrimaryBid is an online investment platform that brings companies and investors together. The platform focuses on bringing together small-cap companies in the UK, ensuring investors access the latest offers before investing their capital. The company has recently secured a £4 million funding to expand its operations, which includes increasing its marketing efforts.
PrimaryBid connects companies and institutional investors with a simple three-step process:
- Company’s pitching for funds set out their business plans and key points.
- Based on that information, investors make an informed decision regarding how much they’d like to invest.
- The PrimaryBid trades take care of all required paperwork, including dealing with HMRC tax requirements.
The platform also provides a comprehensive range of resources for potential investors to easily understand the investment process and make informed decisions.
With the new round of funding, PrimaryBid looks forward to diversifying its products and increasing its marketing budget to reach a wider range of investors in both retail and institutional levels. This will help expand its user base while continuing to focus on creating value in every aspect of their service offering. Additionally, PrimaryBid is committed to ensuring data security so as not compromise potential investor confidence.
Announcement of Series C investment round
PrimaryBid, a UK-based equity crowdfunding platform that helps smaller companies raise money on the public market, announced today the successful closure of its Series C investment round.
The round was led by existing investors Draper Esprit and Mubadala Capital and included new investments from Softbank’s Vision Fund 2, Grok Ventures, Smedvig Capital and Octopus Ventures. This new round brings the total amount raised by PrimaryBid to over £50 million.
The new funding will expand PrimaryBid’s product offering and increase its presence in the global markets by accelerating product development and hiring across its teams. The capital addition will also help support increased marketing efforts including content creation, raising brand awareness on international markets and increasing the platform’s user base.
This Series C investment will fuel further growth for PrimaryBid as it expands its reach in European markets such as Germany and Sweden with plans to expand into the United States.
Investment Details
Today, PrimaryBid announces the closing of their Series C funding round, raising £10 million from existing investors and new investors. This brings PrimaryBid’s total funding to date to £27 million.
This new funding will expand the team, accelerate growth, and increase marketing efforts. Let’s take a closer look at the details.
Amount raised
PrimaryBid, a UK-based online platform for selling shares in public companies, has successfully raised £12.4m in its latest round of venture funding. The fintech company described the raised funds as “a big milestone” and stated that it will use the new capital to expand its services to global markets.
The Series B round was led by LocalGlobe and OpenOcean, two prominent European venture capital firms, and included other leading tech investors such as Seedcamp, Entrée Capital and PlayFair Capital. PrimaryBid has raised a total of £17.5m from investors bringing its pre-money valuation to just over £30 million before raise.
The new funding will be used mainly towards increasing PrimaryBid’s presence in both regional and international markets; with particular emphasis on marketing and improving customer experiences across Europe with key technology upgrades. This external financing also gives the company more space to develop larger products than retail mobile applications.
List of investors
PrimaryBid has successfully closed a ${$}7 million Series A funding round led by Eight Roads Ventures, the proprietary investment arm of Fidelity International Limited. The existing investors included iNovia, Forward Partners and Advancit Capital. Proceeds from the new funding will increase PrimaryBid’s marketing efforts and accelerate its growth globally.
This round brings PrimaryBid’s overall funding to ${$}12 million. It strongly emphasizes regulatory standards within the secondary tradings ecosystem. PrimaryBid has developed an extremely strong competency in this area due to their deep experience in capital markets and technology infrastructure.
PrimaryBid shared their investor list alongside this announcement:
- Eight Roads Ventures
- iNovia
- Forward Partners
- Advanceit Capital
Use of funds
PrimaryBid intends to use the new funding round to enhance its ability to reach potential retail investors and increase liquidity for institutional investors. This will be achieved through marketing, sales, engineering and product expansion.
Marketing: PrimaryBid plans to build on its existing relationships with key stakeholders including brokers, asset managers, financial advisors and others within the investment community. Additionally, it plans to increase its presence in the digital media space with expanded investments in content creation, search engine optimization (SEO) and social media channels.
Sales: PrimaryBid will attempt to strengthen its current relationships with leading brokers and expand into new markets by recruiting additional institutional clients. It also plans to invest more resources into offering all investors a tailored customer service experience both pre-sale and post-sale.
Engineering: The company has invested heavily in infrastructure development such as new technology solutions and trading tools allowing users to make investments faster than ever with unprecedented insight into their portfolios. Expansions in R&D are expected towards automation of processes such as onboarding KYC/AML documents enabling greater accessibility for retail investors worldwide while meeting stringent regulatory requirements across multiple jurisdictions.
Product Expansion: PrimaryBid aims to expand the range of products available on the platform from equities only offerings up until now. It looks forward towards introducing debt instruments such as bonds, warrants and options both fixed income asset classes enabling further diversification for investors thus providing them with relatively lower risk returns when compared against stock-only funds or equity portfolios.
Benefits of Investment
PrimaryBid, an online platform that allows retail investors to invest in Initial Public Offerings (IPOs) and other primary market offerings, has announced a successful $53 million Series C funding round, led by Index Ventures with participation from existing investor Draper Esprit.
This investment will allow PrimaryBid to expand its reach and increase its marketing efforts, which could lead to many benefits for the company.
Expansion of marketing efforts
PrimaryBid plans to use new funding it has received to expand its marketing efforts to reach a wider audience and reinforce its message of providing access to vetted investments. The benefits of investing include:
- The potential for increased capital.
- Diversifying an investor’s inventory.
- Enabling investors to enter markets they previously could not access.
Increasing capital is one of the primary benefits of investing which can be leveraged to grow wealth over time. Investors can boost their finances by evaluating investments thoroughly and making sensible decisions. Furthermore, investment portfolios can be diversified by allocating funds into various markets or asset classes. Diversification helps spread risk across different industries or geographic locations so that an investor’s portfolio doesn’t depend too heavily on any one set of market conditions.
Additionally, Primary Bid provides investors access to previously unavailable opportunities. For example, Initial Public Offerings (IPOs) are only available through approved online investment platforms such as PrimaryBid in the UK market – meaning smaller investors who may not have had access before can now get involved in these strategies.
Investment also has additional advantages such as tax advantages for corporations, potential for income enhancement through dividend payments on equities and interest payments on bonds, as well as receipt of long-term capital gains discounts when selling stocks at a profit after holding them beyond the mandatory one-year holding period set by legal authorities in many countries including the UK.. Overall, PrimaryBid’s effort towards increasing its marketing efforts will provide would-be investors with more information about investment options available today and how they may benefit from them.
Increased product development
Increased product development is a major benefit of investment. With additional funding, companies can use the new capital to focus on developing new products and services which can result in higher sales revenue. In addition, companies can use this additional funding to research and develop innovative products better suited to their clients’ needs. This enables the company to remain competitive in an ever-evolving marketplace, allowing it to continue to grow and expand its operations.
Companies also have the opportunity to invest in more sustainable sources of energy such as renewable energy and explore new technologies and materials which can ultimately lead to further cost savings in production methods. Additionally, with financial backing from investors, companies may have access to resources like technology advisors with specialized knowledge on all aspects of developing innovative products for their respective industries. With a focus on innovation, companies can increase their product range making them more attractive for potential customers.
With increased investments, companies gain access to additional capital which has multiple benefits from increased product development through marketing campaigns and potential cost savings in production methods or sourcing materials. Ultimately this leads towards a healthier bottom line and improved customer retention rates due to better quality products or services delivered at competitive prices. Investment then becomes a crucial element for businesses that can help underpin growth over the long term.
Expansion of customer base
By investing in its marketing efforts, PrimaryBid will be able to expand its customer base. This could be done through advertising campaigns targeted at potential clients, attending industry conferences and exhibitions or forming strategic partnerships with other businesses. Likely, the company will also focus its marketing strategies on online channels such as social media, where it can easily reach a wide base of customers.
Beyond this, increasing investments in customer service and developing high-quality content can help improve customer relationships and make PrimaryBid stand out from the competition. Furthermore, capturing customer data will allow for more strategic decision-making regarding its marketing efforts and enable the company to respond effectively to market trends. Ultimately, this should enable PrimaryBid to increase its market share and gain greater profits over time.
Impact on PrimaryBid
PrimaryBid is pleased to announce a Series C funding round of $33 million, led by Accel and Investec. This investment will help the company increase its marketing efforts and reach new customers.
Let’s take a closer look at how this new funding will impact PrimaryBid’s operations.
Increase in customer engagement
PrimaryBid, an online platform for companies to raise capital from retail or public investors, plans to use the new funding to invest further into its marketing capabilities which will consequently increase customer engagement. This increased focus is expected to attract a wider range of retail investors and strengthen the overall offering to customers.
The new funding round led by venture capital giant General Atlantic has enabled the company to reinvest in marketing initiatives to increase visibility, accessibility, and user experience. As such, PrimaryBid’s innovative marketing strategies are expected to generate awareness among potential customers. With improved messaging and communication with existing and potential customers, PrimaryBid aims to boost customer engagement and expand its user base across multiple markets.
Innovation is key for any company looking to add value to its offerings, especially in a competitive market like the primary capital markets sector. By introducing advanced digital techniques such as Artificial Intelligence and Machine Learning into their databases and marketing processes, PrimaryBid hopes to enhance customer experiences by creating personalized content which drives better customer engagement across their platform. In addition, the extra funding for these activities should enable further technical enhancements which will help them reach out beyond their current user base by allowing even more retail investors greater access when looking for investment opportunities in primary capital markets.
Improved customer experience
PrimaryBid, a UK-based financial technology company, has announced that it will use newly acquired funding to improve its customer experience. The company hopes to build on its recent success, which saw its users double in the past three months and revenues grow by 400%.
PrimaryBid’s new funding is set to go towards enhancing the mobile app, marketing campaigns, and user experience. As such, PrimaryBid intends to make improvements in the following areas:
- User interface updates to make navigation more intuitive.
- Upgrades to existing systems and hardware architecture that will boost the speed of transactions.
- Enhanced customer service features such as chatbots and instant live support agents.
- Additional payment methods such as Apple Pay and Google Pay.
- Expansion of global geographical coverage for overseas investors.
These improvements are intended to provide an improved investment journey for PrimaryBid’s customers and an improved user experience from start to finish along with greater security measures for investors’ funds. The goal is for PrimaryBid customers worldwide to quickly pool their capital into investments without any hassle or delays with full confidence that their money is safe.
Strengthened position in the market
PrimaryBid, the financial services platform allowing retail investors to participate in IPOs and other primary fundraising activities, has just raised a new round of funding worth $35 million. This move is expected to strengthen the platform’s position in the market by enabling increased marketing efforts and driving greater adoption among retail investors.
In addition this funding round will also support product innovation efforts as PrimaryBid looks to continue building out its user friendly platform with features customized for small-scale shares holders. These features include an enhanced client onboarding process, better integration with corporate websites, a mobile App and more.
Finally PrimaryBid will be deploying the funds to enhance their levels of customer service for institutional investors and individual shareholder coordinators through increased digital outreach initiatives and improved customer experience metrics. This could go a long way towards developing even greater corporate relationships within the market space.
Conclusion
PrimaryBid’s Series C investment round has concluded successfully, providing new capital to continue growing the company. With this new funding secured, PrimaryBid can expand its marketing strategy and reach new audiences.
This press release summarises the details of the investment round, and outlines how Primarybid plans to use this new funding to further its success.
Summary of investment
PrimaryBid has raised new funding to help increase awareness of its platform, grow customer base and expand customer service. This new investment comes from London-based venture capital firm Firstminute Capital, Sir Alex Ferguson’s Seven Global Capital, and existing investors including London Stock Exchange Group (LSEG), Citi Ventures and Honeycomb Investment Trust. Through this fundraising, PrimaryBid will be further enabled to bring market access to people everywhere and revolutionize how companies raise capital for growth and development.
The fundraising is part of PrimaryBid’s long-term strategy to become a leading financial services provider for individuals and businesses. It has grown rapidly since its launch in 2016, becoming listed companies’ go-to primary capital raising platform. This new investment will allow it to reach new customers on a larger scale as it plans to use a combination of digital advertising, partnerships with established financial brands, public relations initiatives and content marketing campaigns over the coming months. In particular, PrimaryBid wants to promote easier access to public markets under the guidance of an expert issuer so that more people feel comfortable investing in these markets through the PrimaryBid platform.
This additional funding brings PrimaryBid’s total raised above £15 million as more investors recognize its potential impact on investor diversification and our economy more generally regarding consumer savings being deployed in public markets.
Plans for PrimaryBid
As PrimaryBid looks to the future of its business, it plans to focus on building out its team and increasing marketing efforts to expand the user base. This will involve hiring more sales personnel, increasing customer support on its platform, engaging with customers and investors to build relationships, and expanding across additional jurisdictions. Additionally, this new round of funding allows PrimaryBid to use innovative technologies such as Artificial Intelligence (AI) and Machine Learning (ML) to further streamline its processes.
Looking into 2021, PrimaryBid intends to invest in both marketing resources and development teams, to offer a product that is well-loved by users. In addition, by focusing on increasing engagement with external stakeholders—investors and companies alike—PrimaryBid aims for further industry growth by providing unique investment opportunities that benefit everyone involved. Ultimately PrimaryBid intends to become more than just a platform for raising capital; it wants to become an integral part of the equity capital markets world by creating strong relationships with investors across multiple sectors.